Since Pro-Fit was earning only $50,000 on an average annual revenue of $429,000, it was clear to Marcus that they had to find new ways to make money. If he could help Tina market those bars outside of the business it could add a potentially large revenue stream. Michael told Marcus that Tina made homemade protein snacks and sold them in the studio, and when Marcus tried one he thought it was great since it didn’t have a traditional protein bar aftertaste. They could bring in so much more revenue by being open during those hours. And classes were scheduled only during the morning and late afternoon since they were closed for four hours in the middle of the day. It was $120 for a four-person class and only two classes could be run at any one time. Marcus asked how much a class cost at Pro-Fit. When Marcus asked why Tina wasn’t included in the business’s name, Michael explained that he was the brand and Tina still needed to earn her credentials. Tina was also a bodybuilder, but what she did was “sissy stuff” according to Michael. Marcus didn’t understand why he didn’t see equipment like treadmills and ellipticals, but Michael explained that those machines didn’t mesh with his vision.Īs soon as Michael’s wife, Tina, entered the facility, Michael’s ego began to fill up space like an overinflated balloon. Michael told Marcus that what distinguished Pro-Fit from other gyms in the area was the focus on personal service. Marcus pulled into the parking lot where Pro-Fit was located and he noticed two things right away: the lot was empty and four of the spaces in the strip mall had “For Rent” signs posted in their windows. But Michael and Tina were working long hours and not earning enough money because of Pro-Fit’s current business model. The studio, Michael Sena’s Pro-Fit, was established in 2011 and offered small-group personal training for those who might feel intimidated by a larger space. That’s why the personal training studio he co-owned with his wife, Tina, didn’t feature her name. As a former bodybuilder turned author turned product creator turned fitness trainer, he considered himself a brand. Michael Sena was a legend… in his own mind.
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